LILY AI: Bringing a startup tech company into the modern space through visual storytelling.
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When I started at Lily AI it became clear that as a newer startup still establishing and growing their story, there was a long road ahead for design. They had a logo and mission, but anything after that, as far as the brand went, I would need to establish and create on my own. After spending time digging into the company’s values and background, I landed on the problem at hand: Establishing a newer company as a legitimate, current, and relevant brand through visual storytelling.
When doing research, there were a few competitors to take a look at, but the majority of the information needed to come from within. I made sure to familiarize myself with the history of where Lily AI came from and where Lily AI needed to go in the future. There were older materials to reference for insight, but I quickly realized the design was far from the level it needed to be to at as a B2B business targeting national brands as clients.
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In conjunction with my incredible marketing team, I worked for months on many different types of projects for Lily AI. This included everything from multi-page guide books, to the company’s website, to social media posts, helpful education videos, sales presentations, and new brand guidelines and visual style across the entire company. As each element was created, I took great care in finding ways to carry themes across the company, as well as helping to educate employees on their meaning and use.
