CHIPOTLE: Create a lifestyle campaign design as fresh as Chiptole's ingredients.
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At the start of the year, Chipotle releases limited edition bowls to appeal to a healthy demographic. My goal, along with my team, was to create a landing page, ad campaign, and social media posts that grabbed attention and engaged users through the use of fresh ingredients.
During the research portion of this project, I not only took a look at restaurant competitors, but also health and lifestyle brands. Luckily, many brands at the start of the New Year release products that I could reference, along with the year-after-year assets that were made for this exact same campaign.
When executing this design, there were several limitations within Chipotle’s internal system that impacted building the landing page. Within those boundaries, my goal was to create an innovative, crave-worthy visual design that told the story of Chipotle's lifestyle bowls and the consumers that love to eat them. The key message: These bowls are not just for dieters, but for anyone who enjoys delicious and fresh food.
